Visit to the Custard
that work was being carried out regarding the creation of a
creative hub in the City and that a bid had been submitted in
relation to this for the Gen-Y City project which included
activities dedicated to diagnosis and support for young, creative
businesses as the means of reviving city centres. Officers
confirmed that representatives from the University were also
involved in the Gen-Y project and that a more detailed report would
be provided for the Panel in March.
The Visitor Economy
The Hotels Study had been circulated to
members prior to the meeting, the study included information
relating to overnight stays in the City and the length of time
visitors were staying.
The Visitor Survey had been completed and
contained some interesting information regarding the cultural and
creative sector. A piece of work was also being finalised to
benchmark the City’s cultural offer and it was thought that
the offer provided by Wolverhampton was strong in relation to
that the recording of footfall was expected to be carried out by
the BID and that staff were currently struggling to collate data
and evidence in a meaningful way. The Service Director confirmed
that agreement had been reached regarding the production of a
Strategy for the Visitor and Creative Economy.
that the last Strategy had been produced in 2011 and there had been
a lot of changes since then and that the new piece of work would be
carried out over the next 5 months. It was stated that the new
strategy would require a strong evidence base and that this would
be time consuming to pull together in the first instance. The
Strategy would include detailed sections on areas such as the
visitor economy and the creative industries and would link into
work across the entire Council including the City Wide Financial
Councillors considered that it might be useful
to have information regarding who was visiting the City. The
Service Director stated that some work had been carried out
regarding this during the refurbishment of the Civic Halls when
focus groups had been consulted.
Members queried how
the Council would drive the project through the Communications
Framework and it was stated that the communications strategy would
be refreshed and that partners would be involved in the process.
Officers stated that backing from Partners was crucial in relation
to the future branding of the City and that it was vital that
information was provided to residents to enable them to know what
was going on in the City and the future benefits.
that information was now becoming more available to Members and
that they were now able to start to understand how the building
blocks of the visitor economy fitted together and
worked. The Panel thanked Officers for
the provisions of the information.
considered that the information available would improve further
once the new Civic Hall box office ... view
the full minutes text for item 4.