New Boundary Signs to Boost City Pride and Generate Income
[To review potential options for signage at
City of Wolverhampton boundary points and approve recommendations
for improvement]
Minutes:
Cllr Roger Lawrence presented the report on
proposals to transform the current 16 year
old, outdated and unwelcoming signage at City of
Wolverhampton boundary points. The
proposals would be part of the Council’s wider push to
improve perceptions of the city, raise pride and generate
income.
Resolved:
- That the approach to install a
mixture of new, fixed and digital City of Wolverhampton boundary
signs be approved.
- That the capital investment and
revenue budget and the funding strategy, which seeks the best
possible return on capital employed and aims to be self-funding be
approved.
- That, in terms of digital signage
options, following initial market testing, a procurement process be
undertaken as soon as possible to purchase six digital signs for
key locations.
- That as part of this renewal
process, the inner core of signage “Welcome to the City
Centre” be decommissioned.