Agenda item

Portfolio for City Inclusive Economy about his Plans and Priorities for the Municipal Year

[Member of Cabinet to Brief the Panel verbally]

Minutes:

The Deputy Leader stated that he had 10 priorities for the City’s Economy and believed it was vital to help get the City through the cost of living crisis. Part of this was to encourage more local jobs for local people, to work with and encourage youth employment and to be climate conscious with the targeting of skills and delivery of employment. Improving the visitor economy to the City was also key so that more people visited the City from the local area and further afield to bring more commerce. He wanted the City to be a caring City, where residents were looked after, he said work was being targeted at the care sector, which would also contribute to employment in the area. Support for communities was paramount, especially during the cost-of-living crisis; Community Hubs were seen as essential for this and were delivering services. Thriving families were key to regenerate the population in the City and maintain its high youth statistics. Healthier lives policies were being pursued to ensure the biopolitical strength of the City. All of this was to be unpinned by an efficient and inclusive local authority.

The Deputy Leader informed the Panel that as part of creating a thriving local economy, they wanted the bring in a further 30,000 visitors with a predicted boost to local economy of £10 million. They wanted to invest in new jobs, in particular the creative sector. For Visitor Economy, investment into the City centre and local towns was being pursued as well as further investment in the learning sector to help upskill local people. Collaboration on the I54 site extension and in engaging businesses had occurred between The City of Wolverhampton Council and South Staffordshire Council.

The Director of Regeneration then opened a presentation (a copy of which is attached to the signed minutes).  He displayed and summarised a number of projects which had been delivered: I9, Bilston Urban Village, National Brownfield Institute, Transport Interchange, I54, I10, The Civic Halls, Art Gallery. Over the 12 months previous to the Scrutiny Panel meeting, 9 funding successes had been achieved, with a future proposal for further funding from the West Midlands Combined Authority. The Director of Regeneration informed the Panel that over the previous 12 months, Wolverhampton Employer Support, had supported 568 businesses which included start up businesses and had opened up 2529 new job vacancies which included 89 apprenticeships. He explained future priority projects were: Horsely Fields, Green Innovation Corridor, Canalside South, Brewers Yard, Interchange 8, Stream mill and Sackworks, a Hotel, Commercial District, City Centre West and St Georges. He covered the City Investment Priorities for the future 12 months which were: City Investment Strategy, Working arrangements with the West Midlands Growth Company, Events and Marketing Plan, Business Week 2023, IGNITE and WES, Wolverhampton Investment Prospectus, Global West Midlands, Strategic Relationship Management.

A Councillor praised the comments made but said he would like thinking to go beyond 12 months and be even more long term.

A member of the Panel queried the reported Hotel project, he referred to the Birmingham Unite the Union headquarters building which went a further £60 million over estimated budget and wanted further oversight to ensure similar mistakes were not made with the building of the Wolverhampton Hotel, via public money.

 

The Deputy Leader replied emphasising the importance of the Council working with its partners to invite private investment into the Hotel business. He also stressed the link with the West Midlands Combined Authority, as much of the project funding came from that government body. However, he stated that the work of the City of Wolverhampton Council and its Officers were the reason why this money was released as they had demonstrated they used the money adequately.

The Director of Regeneration informed the Panel that they had done a supply and demand analysis on the hotel sector, as well as applying a lessons learned approach from previous projects. He said that most Hotels outside of London required a public sector subsidy and they had been liaising with other local authorities to see how they had done such projects. They had also been approached by other companies in the City to discuss Hotels which did not require public sector subsidy which were of a lower end quality and price.

The Vice Chair discussed the visitor economy and hotel market. He wanted to know how they planned on working with partners to make the Hotel more attractive to private investors.

 

The Director of Regeneration answered that two approaches could be taken. The first was the Hotel would be developed through the public sector and then a franchise procured. The second was working with a private developer where they would take on the risk and management of the building instead.  He stated that demand side, there was a strong demand from the private sector for a suitable hotel to accommodate visitors to some of the major employers in Wolverhampton and that business was currently being lost to Birmingham or Stafford. He also stated the University of Wolverhampton also brought forwards the same demands.  The Council was working with consultants to gather further information on this before they moved forwards.

The Vice Chair asked which British based investors were the Council speaking to for the project.

The Deputy Leader stated they would speak to anyone who wanted to invest in the City.

The Director of Regeneration replied that most investment came from the South East of the country, and that they would also like to get more investment from the North West. He said a lot of the investment came from internal investors but that they would also like to work long term to attract more foreign investment.

Resolved: that the Regeneration team report back to the Panel when the Visitor Economy is discussed with further details on investments, subject to the commercially sensitive information rules.

This was agreed by the Panel.

The paper was agreed and accepted by the Panel.